Mexico: Beam teams up with La Madrileña
18 November, 2011
US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
